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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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The international conference Designing Experience: ‘The Ballerina on the Elephant’ is now open for registration and bookings.


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Latest News

Check out the latest news and information from the blog. More News and Events

MVA Introduction at OCT Loft

26th May 2014 by Peter

On Saturday, 24 May 2014, Mr. Kingsley Ng and Mr. Peter Benz introduced the MVA (Experience Design) to a crowd of more than 80 people at the OCT Loft in Shenzhen, China. We we’re accompanied by our alumni Ms. Agnes Lee, who introduced her XD-projects “Taste Buddhism” and “Follow your Nose”. We also could pass around samples of “Emotion Jam” as thankfully provided by our current students Jane Ng and Hong Liu.

For the first 30 minutes of the talk the AC of the venue didn’t work, and we were all sweating at 40+ degrees in the dark, but even then no-one left, which may be taken as an indication of the audience’s dedication.

Tram Experience at Detour 2013

29th November 2013 by Peter

7 graduates of the MVA (Experience Design) were invited together with Mr. Kingsley Ng, our XD-lecturer, to develop an experience for a moving double-storey tram. They proposed to turn the interior of the tram into a walk-in camera obscura that travels along the narrow streets of Hong Kong Island, day and night.

Today this experience opened to the public as part of the Detour 2013.

New MVA (Experience Design) opens in Shenzhen

7th September 2013 by Peter

This afternoon AVA soft-opened its first ever programme in mainland China, the MVA (Experience Design), in Shenzhen. Essentially an exact replica of its sister programme in Hong Kong it will be delivered on the campus of Shenzhen University as a two-year part time programme. The initial cohort of 2013 – nine students from a variety of design backgrounds – took up their first class on practice-based research methodologies right after the welcome ceremony.