Taste the Church

by Agnes Lee

by Agnes Lee

I created an ice cream for the Catholic Church with the aim of enhancing her brand image. The ice cream is made from three ingredients, the gifts the three wise men brought to newborn baby Jesus: frankincense, myrrh, and gold.

Frankincense is a strong scent familiar to all Catholics from their visits to church. It is now also the basic flavour for this ice cream that creates a surprising synesthetic experience when taste. The Frankincense ice cream is surrounded by myrrh flavoured white chocolate, molded in a cross shape, and decorated with edible gold leaves. It comes in an opac wrapping, printed with imagery of the three wise men and citations from the gospels to tie in with the overall Church-theme.