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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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Programme Aims

The aims of the MVA (Experience Design) is to help students to meet new challenges, fulfil expectations, and expand their knowledge and practice of visual arts through creating innovative methodologies and categories for research in the new and exciting Experience Design discipline. We achieve this through practice-led studio-research in our ‘Specialised Courses’, and interdisciplinary integration of various research, professional and interdisciplinary practices in the ‘Shared Courses’ of the MVA programme structure.

Intended Learning Outcomes

Upon completion of the MVA (Experience Design) students will be able to achieve the following Intended Learning Outcomes:

  • Demonstrate substantial knowledge of the theoretical issues as well as the necessary practical skills for professional practice in the discipline of Experience Design;
  • Efficiently investigate the relevant background and contexts of new projects and assignments through application of suitable research methodology;
  • Creatively apply knowledge and information transferred from any outside sources or practices to Experience Design-projects;
  • Explore, develop and realize creative ide­as in response to both externally set and self-initiated projects;
  • Synthesize innovative, cross-disciplinary and integrative concepts for solutions to complex issues arising within the practice of Experience Design and beyond; and
  • Live up to the professional and ethical responsibilities that a career in the visual arts will bring along.