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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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Teaching Strategies

The MVA (Experience Design) embraces the ideas and principles as laid out in John Tagg’s The Learning Paradigm College (Jossey-Bass, 2003) and accordingly we incorporate various action learning approaches – such workshops with integrated lectures, class discussions, studio practice and tutorials – for more student directed learning. As learning can not be limited to the classroom alone we regularly go on site visits and interact with our contexts – the city, the community – during walks, talks, dinners, and multiple other events. Additional seminars and guest speakers round our activities by exposing our students to the latest developments in the various fields of the Visual Arts.



Course assessments are based on a mix of different assessment methods including project-based presentations, project documentation through textual or audio/visual means, written homework, work portfolios etc. matching the teaching methodologies and intended learning outcomes of individual courses.


Medium of Instruction

English is the principal medium of instruction, except for guest talks related to particular local/regional content and context in which guest speakers may choose to present in Chinese.


Programme Schedule/Exit Points

The programme adopts a three-trimester system. Normally, part-time students will take one to two courses in each trimester. The programme is intended for completion within 24 calendar months, however to allow for more flexibility for the students to plan the depth as well as the pace of their studies the programme offers an optional exit point after the first two stages of study (18 units), which will be recognised with a Postgraduate Diploma.