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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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Featured Projects

On 09, Mar 2015 | No Comments | In | By Peter

Emotion Jam

by Hong Liu , Jane Ng , Carlos Tang ,

Light and Shadows: Caravaggio, the Italian Baroque Master was an exhibition held by Asia Society Hong Kong from March to April 2014. It’s particular uniqueness lay in the fact that it put – for the first time – a Caravaggio-painting Supper at Emmaus on display for the Hong Kong Public.

In an attempt to engage visitors in new creative and dynamic exhibition experiences, Asia Society Hong Kong invited students from the MVA (Experience Design) to develop ideas for target audiences of their choice.

The Emotion Jam-group initially decided to focus on visitors who essentially can only afford their short lunch breaks to pay a visit to the exhibition, thus need to integrate the appreciation of the artwork(s) with taking in at least some basic food.

From this initial notion developed the concept of Emotion Jam: seven specially composed jams, reflecting the emotional changes that the disciples went through from initially meeting the resurrected Jesus to recognising him and realising the miracle at hand.

A series of jams was designed to translate the emotional journey of the disciples into a pathway of tastes: Sacrifice, Sorrow, Fear, Confused, Comfort, Hope and Joy. Each jam flavour came with a special recipe and unique ingredients, which could either be found on the painting, or were inspired by research of the cluinary traditions of the Middle East.

The jams were presented – together with breadsticks – on a purpose produced palette that provided also some background information on the project.

On 20, Dec 2014 | No Comments | In | By Cathy

The Re-invention of Nostalgia

by Kay Yip

In a world of mass manufacturing and consumption, I cherish the value of handmade items and I have turned to knitting which is a timeless skill passed on from my mother. Knitting is about connecting loops and it is experiential. Somehow I feel it resembles the connections between people. I would like to explore this through the re-invention and re-contextualization of knitting.

On 20, Dec 2014 | No Comments | In | By Cathy

Reframing the Community 重建新區

by Vicky Lam

This project is about creating an open-air memory place that brings history alive. You can see, hear and walk the virtual memory lane, explore past neighbourhoods, and glean their anecdotal stories. It is a digital time machine with open windows for you to interact with history. Let the locals tell you their stories, their affective bond with their places, and feel their sense of cultural identity.

On 20, Dec 2014 | No Comments | In | By Cathy


by Candy Chan

Life is fun! However, as we reach adulthood, it gets more and more difficult to experience the good times as we are continuously reminded to protect ourselves in a world that is full of uncertainties and no longer innocent. To avoid failure, we prefer staying in our comfort zones instead of taking risks, thus life becomes mundane. Remember how much fun it was when you were a child, jumping in puddles, oblivious to the world around you? What’s stopping you? Just do it!

On 20, Dec 2014 | No Comments | In | By Cathy


by Ricky Ng

The project displays animated visuals in the form of shadows with paper-cut silhouettes before viewers’ eyes. Several remote toy cars are equipped with different coloured LEDs as the light sources. They run on a “pathless arena”, enabling the audience to generate animated visuals. The light sources will be moved around in a completely dark arena, and the hidden content will be revealed through the control of the viewers. The experience presents a unique, hidden narrative by the casting of shadows and constitutes an entertaining live show in itself.

On 20, Dec 2014 | No Comments | In | By Cathy

Follow Your Nose

by Agnes Lee

Follow Your Nose is a travelogue on smell. Take a breath, follow the different layers of a soap’s odour; they will guide you to vanishing parts of a city. It will be a brand new and unforgettable travel experience that you have never encountered before in this way. Are you ready?

On 20, Dec 2014 | No Comments | In | By Cathy

Get Lost

by Syna Lee

Get Lost is a game. Not the kind of game that people compete against each other, nor those you have to win a trophy. Take D.Dial for a walk and get lost in your own city, the city you are familiar with. D.Dial is a device for an urban dérive experience. It is a compass, or perhaps a Chinese Feng Shui luopan, or may be a time device, or even an armillary sphere. In any case, it’s navigational. Follow it to wander the streets, get lost, and have fun. Maybe you’ll make a journey to the moon!

On 20, Dec 2014 | No Comments | In | By Cathy

Steganographic Symphony

by Dave Cho

Since the early 15th century, musicians have developed techniques to compose musical scores with (textual) messages hidden in them. The intention of the Steganographic Symphony is to change the composition, the conducting and the performance of symphonic music by steganographic techniques for the purpose of allowing variations of new experiences for the listener.

On 20, Dec 2014 | No Comments | In | By Cathy

Wake up & Go!

by Cathy Wong

Friday night, no plan for tomorrow, let’s stay up. Eventually you wake up too late having missed out on a sunny day. You start to regret you should have been on the beach, or you should have gone to a picnic, or spent the morning learning a new skill. With this mobile application, these lost encounters will never happen again. It will tell you when to wake up and give you a surprise local trip or activity plan the next morning. It combines weather forecast, an activity guide and experiential alarm ringtones to give you a wake up experience that will make your day.

On 20, Dec 2014 | No Comments | In | By Cathy

My 101 Book

by Foon Lee

My intention for this project is to create a popup book that introduces AR technology to allow readers to experience the book interactively with their mobile devices.