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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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02

Dec
2012

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In

By Cathy

Ella Poon

On 02, Dec 2012 | No Comments | In | By Cathy

I was born in Hong Kong into a modest family. At the age of 5 I started drawing and making toys for myself, some the more memorable of which were my own roller, an ant habitat, and many figurines. Obviously I never thought of these as DESIGN. But I knew that I was really interested in this.

During my high school years, I started studying Art – painting, ceramics and sculpture. This early formal artistic training gave me solid foundations to create and design things I like. Further I had the chance to go to the UK for university study. The exposure to another culture in my daily life there, and visit of museums and churches all over Europe countries additionally broadened my horizon.

Regarding my professional experience, I first started doing part-time work in the marketing department of an international cosmetic company, for which I created products, and launched events and news conferences. Later I went to work at the Airport Expo, operating events like fashion shows and exhibitions, which taught me to think out of the box. I learnt is wasn’t so much about telling the story of a product as it was about finding a way to address a client’s needs. Through various means we gave them the experiences to find all the information they needed.

I currently live in Hong Kong and work in an architectural consultancy firm as marketing executive. The techniques and concepts involved in this new environment – such as creating marketing materials, or designing training courses for architects, engineers – are new challenges for me. Currently I am helping my company in the development of an organisation called “Building Smart HK”. I find it very interesting and challenging to pinpoint the client’s needs. This why I study Experience Design!