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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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By Cathy

Kay Yip

On 06, May 2012 | No Comments | In | By Cathy

I am a believer in both theory and action, because they complement each other. My exposure to theory started in my undergraduate programme in Cultural Studies, I was introduced to and fascinated by various theories like gender studies, urban culture, cyber culture, etc. They were interesting and enlightening ideas to a clueless young person like myself. More critical influences inspired me to think in ways that challenged my past established notions. It was like a revolution in mind. It brought me the excitement of seeing things differently and awoke me to the importance of making a difference, for the sake of preserving one’s reflection and just to be open.

It would not be an overstatement to call the above experience a transformation of myself and I would like to keep it ongoing. I have not become a theorist even with my fancy of the theories. I was early aspired to work in advertising and newspaper, but interestingly, later set foot in fashion industry. Though being in such highly commercialized industry, my cultural perspective sometimes does pop in. Fashion can be viewed through visual culture considering the images it produces. To look from a wider angle at fashion shows, shop displays, visual campaigns and even branding, they are actually the 3D and mobile images of fashion. I am intrigued to find out how such can attract the eye aesthetically and strategically. Similar questions occur when I was in my drawing class depicting the mixed objects in front of us. I believe that is because there is an aesthetic link between fashion and drawing, and also with other kinds of art.

All the above has brought me to my current studies in Experience Design. I embrace the aesthetic and academic exposure in the MVA that has taken me to a new realm of understanding art and design through experimentation in creating, which I did run short of in the past. In my first term, instead of making a product, I went for designing a walking tour in an old district of Hong Kong based on the local Chinese proverb “life, aging, sickness, death, clothes, food, living, transportation“. This walk aims to be a social practice and collective action to rediscover a district, which will soon vanish. My work is a reflection of my concern on city development, and my wish to make my work to be aesthetically attractive and culturally sensitive. For any kind of experience, it has to involve physical participation of people and that reminds me of the human side of this subject. By re-designing, we can always shape our lives in terms of cultural activity, tourism, entertainment, consumerism and education.

I see the potential of Experience Design and I like its interdisciplinary nature, which is equal to my approach to life. I will continue my exploration in this area with the interest to acquire more design skills. There is a need to realize my belief through actions with a touch of art as a response to my inner aesthetic urge. To find out how far I can go in this territory is what I call action here.