Image Image Image Image Image

Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

Scroll to Top

To Top



No Comments


By Cathy

Max Kong

On 06, May 2012 | No Comments | In | By Cathy

To be honest, I am not an artist at all. For me, art should be easy to understand, and everyone should be able to understand it without having to ask too much questions. I also believe that design is a tool to generate profit, and a good idea should be logical and practical. I love ideas that are simple, effective and fun.

When I was a kid, I wished my life to be fun, no matter what job I’d be having in the future. Alas I always claimed I wanted to be a doctor to fulfill my parent’s dreams, despite I didn’t want to be a doctor at all.

Later, my parents bought a computer for my sister and me. This was when my fun time begun. I got ‘addicted’ to computer games, and thanks to this addiction, I learnt a lot about computer operation by myself, read lots of computer books, and even re-assembled it when I was left alone at home. In secondary school I became the class technician fixing computers for my classmates. Apparently I was a nerd in that period…

Now you may wonder why I didn’t study computer science and engineering. The truth is, I learnt my skills for fun, not for work. Therefore, instead of ordinary computer classes, I chose to study digital media in IVE. This programme was closer to what I wanted: to make funny things by computer: graphics, www, interactions, animation, video production…

Eventually, I choose to work as motion graphic designer as my career. Once again the reason is simple: as long as it is can be show on screen, you can put anything you want into it. Doesn’t that sound like a hell of a good time? I can use my skills to create extraordinary videos. I don’t think I will ever become bored with this job.

In seven years of working as motion graphic designer, I have made a lot of motion graphics for a lot of brands; when my work is shown in public, I feel I am performing my own live show on a stage. There is a Chinese motto saying “One minute on the stage, requires ten years of hard work.” Sometimes I feel embarrassed when I realise my work could’ve been better after the show, sometimes I am proud of myself when my colleagues say “That’s so cool!” In any case, there is always room for improvement, and my show will become better and better.