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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

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02

Dec
2012

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In

By Cathy

Otto Leung

On 02, Dec 2012 | No Comments | In | By Cathy

I like exploring new things, and am willing to face any challenges. I am not easy to satisfy with the present situation, I like change. That’s why learning is my interest, in any moment it can always give me a new unexpected insight.

After my graduation from the BA in Applied and Media Arts, I kept thinking about the possibility of change in my life, and hoped that learning could give me some direction. Therefore, I picked up many different disciplines such as psychology, silver craft, sign language, judo and so on. However, I knew that I couldn’t easily escape the destiny of most people in Hong Kong: a stable job to sustain my life. Yet: what am I working for? Life or living?

I have been a web designer and programmer, my duty has been about providing a user-friendly, functional, eye-catching and artistic website for my client. I feel this is the same practice as in other design fields like product design or graphic design: providing a solution for the client’s problem. The only difference are the media and communication skills that we apply. Obviously, this job was sustaining my life.

However, I believe that design can change our life, and this is the only one thing why I didn’t get bored bored with it. Every day has new issues to tackle, and design is about trying to make things better, providing a quality of life to people. Nevertheless, I realized that the essence of design can’t only focus on solving problems in terms of the aesthetic, functionality, and technical features. Emotion is also a very essential factor in design process. We seldom try to build up an emotional connection with the audience in our designs. I believe that Experience Design is doing just that.

According my understanding of Experience Design, it is not only designing an experience subjectively. It is a transformation of a concept into a choosen medium. And this medium becomes a narrative to re-tell the idea, and create an environment for interacting with the audience. People can generate a unique experience in specific context through their interaction. This is not only providing for the needs of people, but also arouses their emotions, and changes their behaviour consciously and subconsciously.