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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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By Cathy

Otto Leung

On 02, Dec 2012 | No Comments | In | By Cathy

I like exploring new things, and am willing to face any challenges. I am not easy to satisfy with the present situation, I like change. That’s why learning is my interest, in any moment it can always give me a new unexpected insight.

After my graduation from the BA in Applied and Media Arts, I kept thinking about the possibility of change in my life, and hoped that learning could give me some direction. Therefore, I picked up many different disciplines such as psychology, silver craft, sign language, judo and so on. However, I knew that I couldn’t easily escape the destiny of most people in Hong Kong: a stable job to sustain my life. Yet: what am I working for? Life or living?

I have been a web designer and programmer, my duty has been about providing a user-friendly, functional, eye-catching and artistic website for my client. I feel this is the same practice as in other design fields like product design or graphic design: providing a solution for the client’s problem. The only difference are the media and communication skills that we apply. Obviously, this job was sustaining my life.

However, I believe that design can change our life, and this is the only one thing why I didn’t get bored bored with it. Every day has new issues to tackle, and design is about trying to make things better, providing a quality of life to people. Nevertheless, I realized that the essence of design can’t only focus on solving problems in terms of the aesthetic, functionality, and technical features. Emotion is also a very essential factor in design process. We seldom try to build up an emotional connection with the audience in our designs. I believe that Experience Design is doing just that.

According my understanding of Experience Design, it is not only designing an experience subjectively. It is a transformation of a concept into a choosen medium. And this medium becomes a narrative to re-tell the idea, and create an environment for interacting with the audience. People can generate a unique experience in specific context through their interaction. This is not only providing for the needs of people, but also arouses their emotions, and changes their behaviour consciously and subconsciously.