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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

Welcome to the homepage of the Experience Design-concentration of the Master of Visual Arts (MVA)-programme of the Academy of Visual Arts. This is our home on the web, and here you can find all the recent news and activities in connection with our programme. Please take a look, and make sure to come back.

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By Cathy

Vincci Cheng

On 03, Dec 2012 | No Comments | In | By Cathy

Question: What is the requirement for candidates to study this programme? Answer: They have to be “interested people”. I was so surprised. How do you distinguish “interested people”? What happen if I studied with these “interested people”? Etc. All these questions brought me to start a new page in this Experience Design programme.

In the past, studying in business management, I was hoping that this would get me “better” career in a more commercial company. However, what you plan may not be what you get. As it turned out, my job later was totally not related to this, instead it brought me into the Display area: designing what to display, how to display, where to display, when to display… Repeating the same thing according to the “rules”, until I discovered another novelty to me: interactive installations. From another view: displays is also an element in shopping experiences. Or it is a communication platform between people. How can I get more insight into this issue?

When I saw the title Experience Design, I wondered whether there are actually any particular ideas for designing the experiences of people? Any concepts? Any methods? Apparently questions drive people to develop their lifes. Finding the answers is my current stage now.