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Experience is not what happens to you. It is what you do with what happens to you. (Aldous Huxley)

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XD & Associates to wow you with on-the-spot ice-cream

On 12, Nov 2014 | No Comments | In News and Events | By Peter


The ice-cream has a smooth texture as liquid nitrogen cools down milk atoms almost instantly.



Angress Li (left) and Max Kong will have special flavours created for the XD Conference

A typical conference serves you coffee and tea during breaks, but our XD & Associates Max Kong and Angress Li promise to wow you with their on-the-spot ice-cream at the upcoming XD Conference.

Both Kong and Li—AVA alumni from the Experience Design (Masters of Visual Arts) programme—worked as a team before in creating on-the-spot ice-cream during Fotanian 2014, the annual open studio event in the Fotan area.

“Studios had already addressed the senses of seeing, hearing, smelling, and touching with different works, but what about taste?,” said Kong and Li. “We want to tickle visitors’ senses with fun experiences. Our goal was to create big smiles.”

Spending two weeks exploring options, the two of them decided to make ice-cream in specially created flavours for the event using liquid nitrogen as the cryogenic—a technique used by star chefs such as Heston Blumenthal.

As liquid nitrogen cools down milk atoms almost instantly, it allows them to make ice-cream of different flavours for immediate consumption. This production method requires no freezing, thus creating a super smooth ice-cream texture.

Surprise flavours to mirror the spirit of XD Conference

Back then, the ice-cream team designed a set of four experimental flavours—Agent Orange (mango + Rum), Purple Haze (sangria), Industrial Centre (whiskey + chocolate), and Mystic Ice (Blue Curaçao + Vodka)—to mirror the Fotanian spirit. According to Kong and Li, alcohol-free versions were also available for children.

Asked if they will do the same for XD Conference, they said: “The special flavours for the event are secrets at the moment, but we’ll definitely give nice surprises to participants.”

As their on-the-spot ice-cream becomes popular, Kong and Li said that they will further explore business opportunities together. “We want to create our own brand and ice creameries,” they revealed. “Our initial idea is to have four ice-cream lines: the ‘adult’ series, the exotic series, the fresh organic series, and the healthy herbal series.

Designing Experience: ‘The Ballerina on the Elephant’ is a 3-day international conference on experience design (27-29 Nov 2014). Make your booking here.